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About The Crown Circle

A curated cultural experience uniting world-class art, high fashion, and meaningful connections. Serenity is a collaboration between Nohad al Samarrie and world known artist Naseer Shamma designed to inspire elegance, creativity, and lasting impact.

Art-Inspired Showcase

Explore a handpicked selection of legacy-driven opportunities inspired by creativity and cultural influence—available exclusively to Serenity guests.

Curated VIP Experience

An invite-only gathering where distinguished patrons, creatives, and visionaries connect over music, fashion, and meaningful dialogue.

Elite Guest Circle

Bringing together cultural icons, global figures, and decision-makers in a setting that celebrates beauty, collaboration, and timeless expression.

Our Vision

To redefine the intersection of culture, creativity, and curating exclusive experiences where music, fashion, and investment converge. We envision a world where visionary minds come together to celebrate legacy, influence, and artistic expression in all its forms.

Our Mission

Our mission is to push the boundaries of fashion by blending art, culture, and creativity. We are committed to producing high-quality, sustainable designs that celebrate diversity, craftsmanship, and individuality. Through our exclusive collections and high-end events, we aim to connect with a community that shares our passion for style, artistry, and innovation.

Calender of Events

The Crown Circle – 2025 Event Calendar

Month	Location(s)
June	Dubai
July	Alamein, Egypt
September	Paris & Milan
October	Baghdad & Sulaymaniyah
November	Abu Dhabi
December	Japan

The Crown Circle – 2026 Event Calendar

Coming Soon
Moscow
Delhi
Tokyo
Abu Dhabi
Dubai

Serenity: A Collaboration of Art and Fashion

Serenity is a groundbreaking collaboration between renowned fashion designer Nohad Al-Samarraie and iconic musician and artist Naseer Shamma. This exclusive collection blends the worlds of art, fashion, and culture, drawing inspiration from the fusion of Arab and Japanese influences to create timeless, high-fashion pieces.

The Vision Behind Serenity

A Global Fashion & Art Experience

The The Crown Circle will debut in multiple countries, starting with the UAE, France, the UK, Iraq, and Japan. With future shows planned in various iconic locations around the world, we aim to bring our unique blend of fashion and art to international stages, offering an unforgettable experience to audiences everywhere.